CreatorIQ - Influencer Marketing Software

Senior Paid Media Manager:

●  Restructured paid media program to allow for more control over campaigns by funnel stage which resulted in a 56% increase in conversions and a 20% decrease in cost per conversion quarter over quarter

●  Partnered with Email Marketing Manager on custom nurture tracks for paid leads which led to a 10% increase in conversion rates from top of funnel leads to MQL month over month

●  Amplified existing content (reports and webinars) through industry specific publications resulting in a 82% lower cost per conversion than our paid social benchmark

●  Launched paid search campaigns with custom created landing pages which resulted in our most efficient cost per conversion on Google, 70% lower than our paid search benchmark

●  Presented Digital Marketing Quarterly Business Reviews to leadership team, effectively communicating reached goals as well as opportunities for improvement or expansion

Built In - HR Tech

Senior Manager, Digital Marketing:

●  Managed B2B marketing program and team of four digital marketers whose disciplines spanned organic social, paid social, paid search, display, video, webinars, website conversion, and email

●  Certified in Manager Intensive 1 training course from LifeLabs Learning, covering topics such as feedback and coaching skills, productivity, prioritization, and running effective 1x1s

●  Expanded paid program to include content syndication and performance TV advertising, which resulted in 65% of all leads and 240% more conversions month over month respectively

●  Partnered with Brand and Design teams to create a rigorous testing plan that covered landing pages, ad copy, and creative

●  Influenced content production by consistently sharing results and data-driven insights, such as creating more actionable content over longform informational guides, leading to a 275% increase in leads through paid quarter over quarter

Sprout Social - Social Media Management Software

Digital Marketing Lead:

●  Owned paid media strategy from budget forecasting and channel allocation through execution and optimization

●  Advanced the sophistication of attribution tracking with the introduction of an ad server and custom redirects, resulting in a 42% increase in quality and a 14% increase in revenue quarter over quarter

●  Formalized customer acquisition cost goals with finance team through monthly assessment of spend, conversions, and revenue

●  Strengthened relationships with teams like sales and design through proactive reporting updates, presentation of data in a digestible format, and consistent showing of results.

Digital Marketing Strategist:

●  Optimized opportunities through data analysis, A/B testing landing pages, creative, and targeting

●  Increased demo conversions year over year by 300%, as well as leads by 150%.

Media Buyer:

● Planned, executed and optimized paid social strategy using full funnel approach, increasing awareness by 22%

Performics - Performance Marketing Agency

Media Manager:

●  Directed daily workflow of search programs, including initiation and management of campaigns, ad copy writing, budget forecasting, performance reporting, and keyword research

●  Maintained strong client relationships through performance analyses and provided key insights with recommendations

●  Designed personalized training plan for new Associate Media Managers

Associate Media Manager:

● Managed bid strategy for 100+ accounts spending an average of $40,000 a day, while optimizing to reach

various client specific KPIs